Media Response Course 1: "Meet the Financial Media"

Duration 

• Full day to provide intense training
• 4-hour morning or afternoon session are also available
• Short evening sessions can be arranged

Material provided

• Handbook containing the training advice for assistance and further reading.
  
• VHS copy of your recorded interviews

Contents

A four-hour session runs as follows:

• Welcome by Tutor who outlines objectives and timetable and introduces team.
  
• Talk providing: 
  • A background on the financial media and the forces driving them -not just the markets!
  • How to respond to an interview request.
  • How to prepare for an interview - in terms of performance.
  • The content of your response 
  • Key corporate messages.
• Discussions on the principles of the interview for broadband, print radio and TV. 
  
• 4 Exercises 
  
• Summing-up and a Q&A session