Media Response Course 2: "Crisis Management"

Duration 

• Full day to provide intense training
• Training can be divided into 3 to 4 hour sessions

Material provided

• Handbook.
• VHS copy of your performance

Aims

It is the safest of assumptions that a crisis can happen to any organisation.
It could be any of the following: 

• a bomb 
• a fire or flood
• ethical protesters 
• a financial disaster 
• an accident
• fraudulent business practises 
• a sex discrimination or sexual harassment case.

We prepare you to manage a crisis, and to communicate effectively during crisis situations. We use role- playing so you, our clients will be well prepared to face a real crisis. 

You learn how to handle incoming telephone calls in crisis or other emergency situations. Phone calls can be stressful: the out-of-the ordinary, the threat, the extortion, the vindictive or the prank. You learn the importance of remaining calm and gathering accurate information that can aid management in preventing or resolving a crisis.

You face an aggressive and perhaps hostile press, outside your building and a press conference where awkward and detailed questions put you "on the record".

The training also examines what you know about emergency and crisis procedures for your building and staff. 

Contents

• Welcome by Tutor who outlines objectives and timetable and introduces team. All exercises are recorded on video for playback and analysis.
  
• 3 Exercises 
  
• Between exercises the Tutor will talk about Emergency Procedures: what to do if you receive an anonymous phone call about a bomb, bomb alerts, fire and evacuation procedure, raising the alarm, normal security measures.
  
• Course summary and Close