Engaging the Media Course 1: "Identifying key messages"

Target Audience

• Corporate Communications and PR Staff

Duration 

• 3 to 4 hour morning, afternoon or evening session 
• Can also be part of a full day's training course along with Engaging the Media Course 2

Material provided

• Handbook containing the training advice for assistance and further reading.
• VHS copy of your recorded interviews

Aims

This is designed as a two-part course along with Engaging the Media Course 2 for corporate communications and PR staff, whose task is to upgrade their company's media profile and learn more about how to access the media.

Contents

• Welcome by Tutor who outlines objectives and timetable and introduces team.
  
• Talk providing: 
  
  • A background on the media and the forces driving them
  • How a company needs to prepare itself for engaging with the media.
  • Key messages both internal and external need developing or refining for media acceptance.
  • Each medium needs a different level of response, with the content and performance by the spokesperson changing accordingly
  • Choosing credible spokespeople from your company
    
• 5 exercises
  
• The training session ends with summing-up and a Q&A session.