Engaging the Media Course 2: "Accessing the Media"

Target Audience

• Company spokespeople

Duration 

• 3 hour morning, afternoon or evening session
• Can also be part of a full day's training course along with Engaging the Media Course 1

Material provided

• Media lists
• Training handbook

Aims

This is designed as a two-part course along with Engaging the Media Course 1. 

Media training is clearly designed with the purpose of preparing company spokespeople to engage with the media. However we are constantly asked for help in accessing media: TV channels, specific programmes, radio and newspapers.

Although this is normally the province of PR companies, we do have a special position, being media "insiders" to help with this.
This course is designed to listen to the company's needs and help place their people for appropriate media interviews. 

It is meant as a serious tool for engaging and placing a company with the relevant media. It relies on tvtalking.com's exclusive contacts.